Focus.de – Volvo - Sartre Project on behalf of Ogilvy UK
Ahead of the road test of vehicle platooning carried out on the roads in Norvay in the context of the Volvo-Sartre Project, KK Promotions managed to get RTL Media Group to fly in and film on the spot. RTL, being the exclusive German broadcaster, produced an excellent contribution about the test drive that was broadcasted on the main news of their TV channels: RTL, N-tv, and VOX. Online articles and Ogilvy’s video feeds were featured on many German online sites, including Focus.de.